51Թ

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airtime

Or air time

[air-tahym]

noun

  1. the particular time that a program is broadcast or scheduled for broadcast.

    The airtime for the newscast is 10 p.m.

  2. the time during which a broadcast takes place.

    The airtime for the new show is from 10 to 10:30 p.m.

  3. a block of such time sold by a radio or television station to an advertiser, allotted to a political candidate, etc..

    The company bought three minutes of airtime.



airtime

/ ˈɛəˌٲɪ /

noun

  1. the time allocated to a particular programme, item, topic, or type of material on radio or television

  2. the time of the start of a radio or television broadcast

“Collins English Dictionary — Complete & Unabridged” 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012
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51Թ History and Origins

Origin of airtime1

First recorded in 1940–45; air 1 + time
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Example Sentences

Examples have not been reviewed.

My piece enjoyed a few seconds of airtime before tragically plopping onto the floor with an audible “splat” for everyone in the studio to hear.

From

"Can you imagine a reality TV show of the Menendez brothers while Newsom is trying to run for president? Talk about free campaign airtime," he said.

From

Of course, when the internet came around, it bypassed mainstream radio and absolved the band’s issues with getting airtime.

From

Trump told an ABC News reporter that the Declaration of Independence was a "beautiful" statement of "unity," and that nonsensical description got far less ink and airtime.

From

Pointing out that it’s hard to land airtime in the L.A. radio market — even many Kings broadcasts are relegated to an app — Marcus said there are benefits to doing a webcast that people can stream through their phone and play in their car.

From

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