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"Resources still matter when it comes to digital campaigning," says Netina Tan, associate professor of political science at McMaster University, who noted that the "resource-rich" PAP can afford to "amp up their digital campaign...and put out fancy Insta videos".

Ca7riel and Paco Amoroso are bound to amp up the Coachella crowd with their captivating kooky energy and … pumped-up pecs?

"You want to amp up the American presence in the north and its control over those northern reaches," Williams said.

If you'd like to amp up the richness, a knob or two of butter added directly to the surface of the steak about halfway through the cooking process will help add moisture, color and flavor.

Eventually settled, the crowd got a series of instructions: Find the fire exits, don’t swear, amp up the enthusiasm.