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This could particularly be the case in markets like the UK and Europe, he said, where the app is viewed primarily as a messaging tool with less appetite for content feeds or adverts.

Of course, family drama is also more relatable than a knighthood, and there's always been an insatiable appetite for famous families feuding in the spotlight.

Labour has zealously talked up its appetite to reform everything in sight, to respond to the gravity of the situation it inherited.

They are Iran's last remaining so-called proxy ally with a track record of unpredictability and high risk appetite.

President Trump’s on-again, off-again tariffs on goods from countries such as China could also impact the development of new gadgets or consumer appetite to buy new electronics.