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The beautician was in work in Newtown, Powys, on the day she gave birth, and after finishing with her last client felt what she thought were just menstrual cramps.

Hannah, still in her beautician's workwear, entered and went upstairs, at first unaware of the horror unfolding.

It's a big day at their home: a beautician sits on their sofa, styling their hair and makeup.

Wednesday's launch saw her joined by a retired opera singer, beautician, landscaper, swimming teacher, window cleaner, financial investigator and British Army soldier.

He lists several nearby businesses - including a petrol station, a gym, a beautician and an optician – which he says will not reopen.