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Here, Cheshire cats and mad hatters have been bumped for odd shopkeepers and pot-smoking venture capitalists.

“What are you fine capitalists selling?” he asks them.

“Sounds like he’s exploiting you,” Zero says, “making you jump through his hoops for his own ego and personal gain … It’s what these capitalists do.”

Arguing that performers, like everyone else, are a product of their times, Shergill says these impulses are "a response to the hyper capitalist world".

And they are developing pricing strategies based on reducing the need for labor, said Michael Yang, a venture capitalist at OMERS.