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"These videos are tapping into people's fears that the capitalistic system is not working for them," said Ophir.

For everyone in a capitalistic economy, it’s natural to worry about the financial aspect of having your primary income cut off.

I think they care the most about equally distributing the wealth among people, and are not ultra capitalistic.

By acting as a "de-politicizing" force, Hedstrom explained, they have entrenched congregants' acceptance and comfort with the unequal, capitalistic status quo of American life.

Their obsession, detractors argue, revolves around a capitalistic enterprise focused on childish happily-ever-after delusions.