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E-commerce decimated some of The Times’ biggest advertisers, while Craigslist took over the classified ad business seemingly overnight.

It’s in the newspaper that he comes across a classified ad, reading: “Wanted, Investigative Assistant, Male 75-85, Must have phone.”

On Page 11 was a classified ad that read: “In Search of Affordable Home,” placed by their friend, Tess Elliott, the newspaper’s publisher.

The EU has led global efforts to crack down on Big Tech companies, including a series of multbillion-dollar fines for Google and charging Meta with distorting the online classified ad market.

Craigslist, which started as an email distribution list in 1995, dominated as a virtual classified ad for just about anything you could think of, including bikes, patio tables and guitar amps.