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“Traditional country has a timeless, distinct sound that’s inspired generations of musicians throughout the years. It’s an important part of the country music story and deserves to be celebrated and recognized with intention.”

He has been a special guest on Luke Bryan’s Farm Tour, an annual effort aimed at bringing what Bryan calls “big city” country music to rural areas.

Previously, Burnett presented Brand New Country, a country music show on BBC Radio Scotland for 15 years and has had stints on Radio Clyde and Northsound.

Beyoncé herself previously hinted about being rejected from the country music world in the past and throughout the performance it felt like she was wrestling with this idea.

Morgan’s flair for the mawkish would be fine, and maybe even interesting, if he didn’t make the mistake of making the country music industry piles and piles of money.