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"Like croissants, could you say this is a European product? I would say it's a universal product."

They have very fresh croissants, little biscuits with currants and scones.

The 26-year-old is part of a growing number of people flocking to craft or artisan bakeries in pursuit of a flaky croissant.

"Cannes is in a total slowdown, meltdown, there's no coffee anywhere, and I think the town has run out of croissants, so this is like crisis territory," Australian producer Darren Vukasinovic told Reuters news agency.

What if, instead of slapping them together and hoping for the best, we thought of them a bit more like croissants?