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While there are medical based treatments such as chemotherapy, steroids and hormone therapy available, none of them are "curative", he said.

But the Leopold clan sees a new empire of wonder-drug riches by harvesting its curative power, including the unicorn’s purple, iridescent blood and the mysterious properties of its occasionally glowing horn.

Parran spoke at the conference about the need to think beyond “the separateness of preventative and curative efforts to reduce death and disease” because all health efforts “are parts of the same entity.”

So when my oncologist used the words "curative intent" in a meeting to discuss treatment, I felt a huge weight lift off my chest.

"This is significant for patients as it represents a curative, de-intensified option compared to traditional radiation therapy."