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This idea of defamiliarization, made famous in a 1917 essay by Russian literary critic Viktor Shklovsky, builds on our tendency not to notice things we encounter frequently.

Defamiliarization disturbs all that and forces us to see experiences and objects anew.

Writing and the arts function as a medium for defamiliarization.

Artistic estrangement — originally ostranenie, a word coined by the Russian literary theorist Viktor Shklovsky — is sometimes translated as “defamiliarization.”

This is defamiliarization with a vengeance.