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The next time I saw them, she was seething over by the hand towels and he was fixated on the nearby "As Seen on TV" endcap.

An image of an endcap at a New England liquor store unexpectedly caught my attention on Monday as I scrolled through Twitter.

"Use coupons and frequent shopper cards. Also remember, just because there’s a huge endcap display it doesn't mean it’s on sale. Double-check signage and prices," she continued.

Federal officials said that he’s captured entering the store numerous times before setting fire to “miscellaneous items located on an aisle endcap.”

The basic red chicken logo calling out from the spice aisles and, in the case of one supermarket I visited, Mi Preferida Supermercado, from a specially built endcap pyramid formed from one-pound tubs of bouillon.