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It's a lyric meant to make the Jordan Peterson fan club cry, but young women eat it up.

Tickets go on sale 30 May at 10:00, but fan club pre-sales begin on 27 May.

"It's like selling membership cards for his personal fan club which are then traded," said Timothy Massad, Director of the Digital Asset Policy Project at Harvard.

Ms Icumar is even part of a female only fan club.

The former president of the Selena fan club was found guilty Monday of murdering the 23-year-old Tejano superstar, whose legions of fans cheered the verdict as a victory for the Latino community.