GOODWILL Definition & Meaning

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goodwill

Or good will

[good-wil]

Phonetic (Standard)IPA

friendly disposition; benevolence; kindness.
Synonyms:
cheerful acquiescence or consent.
Commerce.��an intangible, saleable asset arising from the reputation of a business and its relations with its customers, distinct from the value of its stock and other tangible assets.

goodwill

/ ˌɡʊ��ˈ��ɪ�� /

a feeling of benevolence, approval, and kindly interest
(modifier) resulting from, showing, or designed to show goodwill
the government sent a goodwill mission to Moscow
a goodwill ambassador for UNICEF
willingness or acquiescence
accounting an intangible asset taken into account in assessing the value of an enterprise and reflecting its commercial reputation, customer connections, etc

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First recorded before 900; Middle English; Old English gōd willa. See good, will ²

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Examples have not been reviewed.

Twenty months after Netanyahu's speech, Israel has exhausted a deep reservoir of goodwill and support among many of its friends in Europe and Canada.

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The new laws would help prevent and prepare for future fires, she said, and are a show of goodwill to the communities that are suffering still.

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And they showed, with their affection and goodwill and mutual regard, how much the world, and the world of politics, have changed.

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Alfie’s liberation doesn’t go well for him, but his public disgrace can’t undo the goodwill he’s established through his championing of art.

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It was in New York City on a goodwill visit.

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