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A major partnership with Honda signaled a boon for business as it was the first founding-level partnership for LA28 since Salesforce signed on in 2021.

LA28 landed a major partner in Honda, helping its push to secure $2 billion in Los Angeles Olympics sponsorships by the end of 2025.

LA28 announced Honda its automotive partner for the L.A.

Honda, which opened its U.S. headquarters in L.A. in 1959 and is now based in Torrance, will work with LA28 on an accessible vehicle fleet that maximizes electric vehicles for the Games to help move athletes and officials around Southern California.

Honda joins Delta and Comcast as LA28’s founding partners expected to lead the way in covering the estimated $2.5 billion in corporate sponsorship needed to stage the first Summer Games held in the United States since 1996.