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Cleo Long, Tinder’s head of product marketing, said the feature is meant to help relieve dating stress for younger users.

“That’s what smart marketing is doing today to make the movie theater as relevant, or more relevant to young people than ever before.”

Ash is calling on the government to prioritise the passing of the Tobacco and Vapes Bill, which will ban the marketing of nicotine pouches and their sale to under 18s.

"When you come here you have to do a lot of marketing," he said.

It has recently developed a code to "standardise best practices and consumer protection" ensuring, it says, "transparency, fairness, and improved support for shared owners in marketing, purchasing and management of homes".