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motivation research
[moh-tuh-vey-shuhn ri-surch, ree-surch]
noun
the application of the knowledge and techniques of the social sciences, especially psychology and sociology, to understanding consumer attitudes and behavior: used as a guide in advertising and marketing. MR
51Թ History and Origins
Origin of motivation research1
Example Sentences
Teachers must build trust, increase motivation, research new methods of teaching, engage parents or caregivers and be adept at the social engineering of the classroom so that learning is not disrupted.
John Elfrank-Dana wrote, “The Mayor’s bonus program flys in the face of the latest knowledge in motivation research.”
This, at any rate, is the view held by practitioners of a new offshoot of depth psychology known as Motivation Research.
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