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With the way “Materialists” has been marketed — with the classic voiceover narration in its trailer and simple, no-frills poster — many viewers who are looking for that reprieve might feel a bit duped.

It’s a no-frills place, but the food is so good and my husband’s family has been going there for at least 30 years.

Historically branded as a no-frills, budget-friendly airline, Southwest in the last year announced it would sunset its signature open seating and free checked bag policies in an effort to modernize services and secure future profitability.

Magic Mountain’s vintage take on a log flume attraction is no-frills — our boats go up a lift, enter a brisk current and then speed down a hill.

Ryanair says it expects summer fares will be much lower than last year after profits at the no-frills airline fell by almost 50%.