SPOKESMODEL Definition & Meaning

spokesmodel

[spohks-mod-l]

Phonetic (Standard)IPA

an attractive or otherwise appealing person who is hired to speak on behalf of a company or product, as in a commercial.

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1980–85; spokes(person) + model (in the sense “a person employed to display a product to the public”)

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Examples have not been reviewed.

According to her website, Ms McDougal now describes herself as a model, columnist, advocate and spokesmodel.

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And Swift certainly did not invent the idea of being a spokesmodel for goods and services.

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Soon after, she became Covergirl’s oldest spokesmodel at age 69 and also appeared in Beyoncé's “Haunted” music video at age 65.

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The woman was identified in the lawsuit as a Jane Doe who worked as a professional dancer, model, host and spokesmodel.

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The truth is any brand needs a spokesmodel—even if the brand is you.

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