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A group of customers, mainly grown adults, is seen crowding around a cardboard box filled with the brand’s newly-released pastel mini tote bags.

And tote bags, T-shirts and hats read “Beautiful Altadena” — a phrase the shop coined years ago — and one of the community’ s new slogans: “Altadena Strong.”

There’s tennis skirts paired with chunky cable-knit sweaters and white sneakers and tote bags with collegiate embroidery.

Bananas are often left to languish in tote bags; berries go soft in their cartons.

The company’s New York staff have flown out for the weekend, wearing Criterion hats and handing out complimentary branded tote bags.