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undersell
[uhn-der-sel]
verb (used with object)
to sell more cheaply than.
to advertise with restraint; understate the merits of (something).
By underselling his product, he let his hearers convince themselves of its importance.
to sell for less than the actual value.
undersell
/ ˌʌԻəˈɛ /
verb
to sell for less than the usual or expected price
(tr) to sell at a price lower than that of (another seller)
(tr) to advertise (merchandise) with moderation or restraint
Other 51Թ Forms
- underseller noun
- ˌܲԻˈ noun
51Թ History and Origins
Origin of undersell1
Example Sentences
"Everyone starts off with the pace, but I think that really undersells Louis' value," he told Rugby Union Weekly.
Calling this a constitutional crisis undersells the catastrophic implications of the emergency.
In September last year, it brought back its "never knowingly undersold" price pledge, two years after abandoning it.
"It's really hard to undersell the impact of having a little bit of vision," Brendan says.
Calling Musk the "shadow president" may be underselling the severity of the situation.
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