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“I’m not going to call it an untruth. I’m not going to sugarcoat it. I’m going to call it for what it is, which is a lie.”

The most persistent untruth is the suggestion that tax cuts pay for themselves.

Far-right influencers and talking heads quickly learned to prey on pliant minds, disseminating untruths via short-form video content that users would see as factual.

Above all, they found new populations to evangelize with untruths and mobilize the vote with the politics of outrage.

That is because factual untruth requires continuous additional untruths to cover over and sustain the original one.