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"There are lots of ups and downs about having a father as a coach," he said.

One way the Beckhams could limit the damage to their brand would be by "showing family unity with a picture on social media or at least acknowledging that all families have their ups and downs", he suggests.

The mum of a disabled five-year-old does press ups every morning in order to be able to care for him but is scared of what will happen when he gets too big to manage alone.

Seeing pictures on the wall and his dad's cap serves to inspire him, but having a family member who knows the ups and downs football can bring must have helped mould him into the calm and confident player he is.

Many ups and downs in the last two years but you kept believing in us and kept pushing us.