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The tradition of enjoying blossoms between March and May in Japan is known as "hanami", or "flower viewing", and carries deep cultural significance.

The videos, which now number more than 260, have become appointment viewing for movie lovers, who relish watching their favorite artists rhapsodize about cinema in unrehearsed, genuine ways.

"In this case, scratching of the upper paint layers can have a significant impact on the viewing experience of the piece," Ms McAloone said.

But presenting unhappiness over a company-related matter on the air in front of a viewing audience of millions is highly unusual.

There was a time when “60 Minutes” was all but required Sunday night viewing in American households.