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Their work looks at themes including "the constructed self through the lens of rudeness" and rudeboy culture, a Jamaican subculture.

Campbell will eventually raise his own family in the north-west, but is born in south London in 1970, the second youngest of seven children in a family with Jamaican roots.

The award went to Rachel Scott of Diotima, the brand drawing from handmade techniques and Scott’s Jamaican roots.

It says this would give Jamaican rum better protection against competitors, and lead to more drinkers recognising it as a premium product made to high specifications in a certain geographic location.

Messi was rested for three Miami games before coming off the bench and scoring in last week's Concacaf Champions Cup win at Jamaican side Cavalier.