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They employ the sort of “agile” development framework touted in Silicon Valley ad nauseum—going offline to develop their malware, coming back online to test their product on a victim, then retreating back to the shadows to work out the kinks.

This is a long analogy about agile development and how to make breakfast.

The idea is that an agile development group will be less encumbered by the bureaucracy within Volkswagen Group, which owns brands including Bugatti, Bentley, Porsche, Skoda, and Lamborghini, as well as Audi and VW.

Markus Duesmann, Volkswagen Group’s head of development and also Audi’s chief executive, said a new software operating system would be developed at the unit and the system would be trialled at the company’s “Artemis” agile development unit headed by former Apple and Porsche executive Alexander Hitzinger.

CMOs can begin to incorporate Agile development methods by considering their organizational models, the content creation process, and technology.