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Lauder led the firm's expansion into Europe and Asia and created its first ever research and development laboratory.

Compared to factories in Asia, American staffing costs run roughly 10 to 12 times higher, he explains.

"China's been engaged in the biggest build-up of military power of any country since the end of the Cold War and the United States' position in Asia basically hasn't changed," he says.

Asia has a strong heritage of baked goods, but with rapid urbanisation, and changing lifestyles demand for on-the-go convenience foods is growing steadily.

The discovery, published in Nature, is a window into how tyrannosaurs evolved to become powerful predators that terrorised North America and Asia until the end of the reign of the dinosaurs.