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“Santa Cruz demonstrates that when presented with the facts about the dangers of sugary drinks, voters see through the soda industry’s multi-million-dollar efforts to deceive them with misinformation,” Nancy Brown, chief executive of the American Heart Assn., said in a recent statement.

Steve Maviglio, a spokesperson for the American Beverage Assn. which lobbied heavily against soda taxes, decried the latest measure in a statement.

The American Beverage Assn. has also launched a campaign called “Your Cart Your Choice.”

Santa Cruz City Councilmember Shebreh Kalantari-Johnson, who was one of the proponents of the soda tax, told Lookout Santa Cruz after the measure passed in November that the campaign was framed as a battle between Santa Cruz and the American Beverage Assn.

But a faction in the Command Officers Assn., which represents all officials above the rank of lieutenant, has pushed for the union to call a no-confidence vote against McDonnell, citing growing discontent over his performance so far.