51³Ō¹Ļ

Advertisement

Advertisement

View synonyms for

assure

[uh-shoor, uh-shur]

verb (used with object)

assured, assuring 
  1. to declare earnestly to; inform or tell positively; state with confidence to.

    She assured us that everything would turn out all right.

  2. to cause to know surely; reassure.

    He assured himself that no one was left on the bus.

  3. to pledge or promise; give surety of; guarantee.

    He was assured a job in the spring.

  4. to make (a future event) sure; ensure.

    This contract assures the company's profit this month.

  5. to secure or confirm; render safe or stable.

    to assure a person's position.

  6. to give confidence to; encourage.

  7. Chiefly British.Ģżto insure, as against loss.



assure

/ É™ĖˆŹƒŹŠÉ™ /

verb

  1. to cause to feel sure or certain; convince

    to assure a person of one's love

  2. to promise; guarantee

    he assured us that he would come

  3. to state positively or with assurance

  4. to make (an event) certain; ensure

  5. to insure against loss, esp of life

  6. property law another word for convey

ā€œCollins English Dictionary — Complete & Unabridgedā€ 2012 Digital Edition Ā© William Collins Sons & Co. Ltd. 1979, 1986 Ā© HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012
Discover More

Other 51³Ō¹Ļ Forms

  • assurer noun
  • assuror noun
  • interassure verb (used with object)
  • preassure verb (used with object)
  • unassuring adjective
  • ²¹²õˈ²õ³Ü°ł±š°ł noun
  • ²¹²õˈ²õ³Ü°ł²¹²ś±ō±š adjective
Discover More

51³Ō¹Ļ History and Origins

Origin of assure1

First recorded in 1325–75; Middle English as(e)uren, assuren, from Old French aseurer, from Late Latin ²¹²õ²õŧ³¦Å«°łÄå°ł±š, from Latin as- as- + ²õŧ³¦Å«°ł(³Ü²õ) ( secure ) + -Äå°ł±š, infinitive suffix
Discover More

51³Ō¹Ļ History and Origins

Origin of assure1

C14: from Old French ²¹²õ±šĆ¼°ł±š°ł to assure, from Medieval Latin ²¹²õ²õŧ³¦Å«°łÄå°ł±š to secure or make sure, from ²õŧ³¦Å«°ł³Ü²õ secure
Discover More

Example Sentences

Examples have not been reviewed.

She continued: "He made a receipt on 19 May and assured me I would see that money in my account within 2-3 working days."

From

"But the prime minister wanted to assure himself he was doing everything that was necessary, which is why he asked Baroness Casey to do this rapid review," she added.

From

At a press conference on Saturday, Civil Aviation Secretary SK Sinha admitted that the last two days had been "very hard", but assured the investigation was proceeding smoothly and in the right direction.

From

Lew’s boss has assured her she can shut down the store if she needs to.

From

He said he has had to have difficult conversations with her, assuring her she’s safe, and why it was important to go to the rally.

From

Advertisement

Related 51³Ō¹Ļs

Discover More

When To Use

What's the difference betweenĢżassure,Ģżensure, andĢżinsure?

Assure usually means to tell someone something with confidence or to cause someone to know something with certainty—it often means the same thing as reassure. Ensure most commonly means to guarantee or make certain, as in Working hard ensures success. Insure typically means to guarantee against loss or harm or, more specifically, to cover with insurance.It’s no wonder there’s confusion between the three words—all three are verbs that are based on the Latin root ²õŧ³¦Å«°ł³Ü²õ, meaning safe. Making things even more confusing is the fact that ensure and insure can be used interchangeably in most senses. Still, insure is much more commonly used in the context of insurance, like car insurance, health insurance, and homeowner’s insurance. These kinds of insurance insure you—they give you coverage that provides you with compensation in certain cases and situations.Ensure is typically used in a more general way in the context of actions that are done to make sure that something happens or is the case, as in We need to ensure that the meeting starts on time.Assure is always used in the context of communication, especially in situations in which someone is trying to make someone else feel better about something. It’s used in the phrase rest assured.Here’s a quick cheat sheet to remember the most common uses of each word:assure = reassureensure = make sureinsure = cover with insuranceHere’s an example of assure, ensure, and insure used correctly in a sentence.Example: She assured me that the company has ensured that every employee has the opportunity to be insured.Want to learn more? Read the full breakdown of the difference between assure, ensure, and insure

Advertisement

Advertisement

Advertisement

Advertisement


Assurbanipalassured