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He began to scratch the itch by volunteering with a Baldwin Hills youth league team, and before long he was working with young offensive linemen at B2G, a football skill training company in L.A.

Through B2G, Morgan formed a relationship with Adrian Klemm, the offensive line coach at UCLA.

However, in the B2G cycle, users’ needs don’t always drive adoption.

Seagal “failed to disclose he was promised $250,000 in cash and $750,000 worth of B2G tokens in exchange for his promotions,” which included posts plugging Bitcoiin2Gen and its initial coin offering in 2018, the SEC says.

The Hollywood actor and martial arts expert became a “believer” in and “brand ambassador” for the coins, B2G said in a statement in February 2018.