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The moral: Whenever possible, get off the beaten track.

But then, that appears to be exactly why Heeney, and thousands more like her across the globe, picked them out: off the beaten track, as far away from a five-star resort as you can get - and therefore, almost entirely unique.

Bryan agreed, saying: "The places they visit are glorious and wonderful, and so often off the beaten track. I think they show us places we often wouldn’t see on TV."

The town is so off the beaten track, the loudest sound is cows mooing in the distance.

The jurors then travelled a further three-miles down isolated country roads, with each turn taking them further off the beaten track.