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A 16-minute high-intensity bhangra competition in California would be impossible without high performance sneakers.

Curiously, the style game of Punjabi musicians - from hip-hop, R&B, bhangra pop, fusion, Punjabi rap, reggae or filmy music - has also remained rooted and androgynous, instead of being hyper masculine.

The merchandise in Singh's stores, includes accessories popularised by Punjab's music stars, such as versions of Phulkari turbans worn by Dosanjh, Kanda pendants that were first popularised by veteran Bhangra artist Pammi Bai.

And basement bhangra nights in Berlin are enjoyed in crop tops and deconstructed pants.

She hopes these genres can take off in the U.K., as did Afrobeats, ska, bhangra and other musical styles that immigrant communities helped integrate into British popular music.