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One standout sundae, cheekily titled No Mamey's, features Roasty + Toasty Ice Cream from Little Fox—made with toasted brioche cream, parmesan crisps, and a mascarpone swirl.

A brioche bread infused with lemon and Earl Grey tea has been crowned Britain's best loaf.

They have a really delicious scrambled eggs, onions and cheese on a house-made brioche bun called the Onion Breakfast.

There, dolphins and seashells are painted on the ceiling, the $25 Trump Burger comes with Thousand Island dressing on a Trump-branded brioche bun, and picture windows offer resplendent views of the Pacific Ocean.

That’s why you generally always see brioche as the bun of choice for fried chicken — a slice of baguette just would not cut it.