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The formal partnership, launched ahead of Season 3, means the company can use “White Lotus” IP and do branded activations, including poolside cabanas and viewing parties, at its resorts.

Now, the cabana craze means there's another battle waiting for them on the beach.

If you’re that concerned about missing the political action, just make sure your cabana or mountain aerie has reliable Wi-Fi.

I was at the Beverly Hills Hotel, on one of the pool cabanas.

There was even a sun deck on the hotel’s rooftop complete with imported beach sand and cabanas.