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“Stops and starts are the worst thing you can do with an organization because people lose interest quickly.”

“Suddenly a new light has gone on that raises questions,” Bolton said, “including ‘Am I doing the best that I can do with my time?’”

Everyone realized the answer is yes, you can, because all these things have the exact same analogies with economics, and there's a lot you can do with indifference curves and supply-and-demand curves, even when you know that you're not actually going to be able to measure human preferences.

The theater proves that it can do nearly anything the cinema can do with the right design team, directorial imagination and technological know-how.

“We really try to capitalize on that moment,” Tran said, “to show our customers what we can do with snacks.”