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Much of Lucky Bird’s clientele are office workers who place orders for fried chicken sandwiches, tenders, wings and sides like cheddar jalapeño biscuits.

Ms Lyne-Pirkis said she has two versions - a rich, roux-based recipe with cheddar, beer, mustard and Worcestershire sauce and a quicker one mixing egg, cheese, and seasoning to spread on toast.

“I’ve put cheddar in a chocolate mousse before, parmesan in a strawberry tart, and other renditions of what I like to call savory-sweet bakes.”

This stops a product from becoming generic and losing its value - like cheddar cheese, which was originally from a specific part of the UK but is now a by-word for a generalised type of cheese.

Cheese-related crimes are more common than you might think, especially after more than £300,000 worth of cheddar truckles were stolen from a London cheese specialist last year.