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Usually it means they’re offering to post about her brand, Chromat, in exchange for a swimsuit from her futuristic, architectural line.

It may not have cost Chromat any more money to produce the collaboration, which included one-pieces priced from around $150 to $200, but it cost time: extra hours of market research, finding solutions and providing explanations.

These fabricated planets — Chromat with its nine moons and two suns, water-covered Pelagos where immense kelp strands spell messages in rippling colors — swarm with a myriad of dazzlingly bizarre creatures.

Others showing Sunday night include the street wear label Palm Angels; the futuristic swimwear-and-more label Chromat; and Kim Shui, who has dressed Kylie Jenner and Cardi B. Those designers may not be as disappointed as one might expect.

This year, she walked in both New York Fashion Weeks - in February she modelled for Chromat, while in October, she walked for Rihanna's Savage x Fenty label.