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The story of how we got here is the subject of Taylor Lorenz’s compelling and expansive new book, “Extremely Online” — and it is, at heart, a story about the allure of fame, the desire to perform for a living, and how companies seeking to profit off of those base impulses encourage the hopeful to commoditize their personal experience.

"You do not want to commoditize the product," Farley said at a Wall Street Journal forum.

And the last few years have seen the rise of efforts to commoditize every last open corner of the web — including NFT adherents trying to convince us we should pay to “own” jpegs, crypto enthusiasts arguing that Bitcoin solves financial regulation and apps ratcheting up the data they harvest from you and sell to brokers.

If you commoditize the hardware and say, “I am going to run my own software,” do those companies worry it is just a race to the bottom?

We have this guardrail approach where we get to ruthlessly commoditize the low end, and on the high end we allow customization.