Advertisement
Advertisement
comparative advertising
noun
advertising in which a competing product is identified and compared unfavorably with the advertiser's product.
comparative advertising
noun
a form of advertising in which a product is compared favourably with similar products on the market
51Թ History and Origins
Origin of comparative advertising1
Example Sentences
However Aldi, said comparative advertising was a "well-established principle".
Aldi said comparative advertising was a "well-established principle".
Ross Petty, a professor of marketing law at Babson College, says the FTC endorsed comparative advertising because it preferred brands to compete with one other than with an unnamed competitor.
"Comparative advertising encourages product improvement and innovation, and can lead to lower prices in the marketplace," the statement read.
In Europe, comparative advertising is also legal although much more tightly regulated, says Petty of Babson College.
Advertisement
Advertisement
Advertisement
Advertisement
Advertisement
Browse