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Be a comparison shopper; only with your due diligence will you know if the advice you’re getting is solid, practical and, most important, real.

Hidden hotel “resort fees” are a comparison shopper’s nightmare.

The smart comparison shopper would rush right out to CVS, right?

Vanguard doesn’t win every comparison any more than it gets every dollar going into funds, but a comparison shopper who decides they have found something better than No. 1 has the requisite confidence to stick with their choices long-term.

After cursory deliberation—Bill was almost always an impulse buyer, rarely the comparison shopper—he accepted three offers.