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My job is to make those words feel real and convincing.

Despite the technological advancement, Toothless’ velocity is less convincing than “The NeverEnding Story’s” Falkor the Luck Dragon over four decades ago.

While tech companies have released glasses in the past, convincing people to buy them has been an uphill battle.

And that unwillingness to see his own weaknesses caused immeasurable harm, by convincing him to stay far too long in a campaign he could not win.

"They need to stop playing tiny domestic politics," one boss of a major consumer company told me, as he awaits a convincing solid vision.