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"It's that now is the time to crank up the pace on giving people the country they are crying out for," he said.

"The growth has been rapid and proof that people are crying out for something social that doesn't wreck their weekend with crippling hangovers," Friday Night Lights founder Charlie A told BBC Sport.

If there's one thing every politician and strategist from every party seems to agree on, it is that people are crying out for things to be better.

She said her school, which is in the Northern Trust, had been "crying out for a nurse" for years.

Or if the president of a war-torn country cried out for help from a violent aggressor.