51�Թ�

To record his new songs, he recruited a cadre of Latin musicians and made affectionate nods to genres like cumbia and ranchera.

From the intoxicatingly psychedelic cumbia of “Te puedes a todo acostumbrar” to the organ-laden folk of “Las chingadas ganas de llorar,” Bunbury’s new album finds him in a sweet peak of inspiration.

Festival organizers first began booking música Mexicana actst in 2018 — legacy cumbia group Los Angeles Azules was the first to play the three-day event.

The Gen Z cumbia star has drawn comparisons to the “Tejano Madonna” since bursting onto the scene in 2021.

Earlier this month, while performing at South By Southwest in Austin, Victoria told the audience she couldn’t leave Texas without “singing a little Selena,” and launched into a crowd-pleasing medley of “Como la Flor,” “Amor Prohibido” and “Baila Esta Cumbia.”