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Formed in 1992 by the art dealer Colin de Land and a handful of Cooper Union students, Art Club 2000 took its cues from Dada, Pop Art, the Situationist International and advertising campaigns.

Moreover, while Art Club 2000 was happening, Mr. de Land simultaneously help found the Armory Show art fair, contributing to the very consumerist phenomena that Art Club 2000 parodied, satirized and critiqued in their work.

It wasn’t until his friend, New York gallerist Colin de Land, asked to see his never-seen-before artwork that he landed his first solo exhibition.

Ms. Hearn, trained as an artist, and Mr. de Land, who studied philosophy and linguistics, were both close to the artists they represented; Mr. de Land made art pseudonymously as J. St. Bernard and, when collaborating with Richard Prince, as John Dogg.

A few decades ago, Ms. Hearn and Mr. de Land seemed to foresee what was coming.