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But this one did and its popularity quickly spread to neighbouring South East Asia.

They included a tour of South East Asia and a "humbling" visit to Presley's home in Graceland after receiving an award in Memphis in the US.

He's developed a fanbase drawn to his retro-inspired music and says: "I enjoy that sound and era but I feel like that, especially in South East Asia, they do a lot of karaoke and the karaoke over there is all the 1960s up to the 90s."

Paris Baguette is responding to the demand through a halal-certified plant in Malaysia, to supply customers in South East Asia and the Middle East.

While Chinese firms have expanded into East Asia and South America, for years the European market proved a tough nut to crack – that is, until governments here decided to phase out the sale of new petrol and diesel models.