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Actually, according to Krishnendu Ray, the associate professor of Food Studies at New York University, the representations of the East are shifting from "etic" to "emic" — that is, looking at a culture from an outsider's point of view to an insider's point of view.

With 200 billion yen of convertible bonds maturing in 2013, Sharp may have to ask a state-sponsored investment fund such as Enterprise Turnaround Initiative Corp. of Japan, or ETIC, for money, says Fumiaki Sato, co-founder of Sangyo Sosei Advisory, a turnaround advisory firm in Tokyo.

Splēnal′gia, pain in the region of the spleen; Splen′cule, Splen′cūlus, a supplementary spleen; Splēnec′tomist, one who excises the spleen; Splēnec′tomy, excision of the spleen; Splēnectō′pia, displacement of the spleen; Splēn′etic, a splenetic person.—adjs.

The scientists in the program, dubbed PETRO, for plants engineered to replace oil, will also have to deal with the challenges of increasingly limited supplies for crops and public skepticism of gen­etic­ally modified organ­isms.

ETIC, which injected 350 billion yen of capital into JAL as part of the turnaround, must sell its stake by January 2013, three years after taking over the carrier.