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In February, shortly after pop wunderkind Chappell Roan used her Grammy acceptance speech to demand record labels pay their artists a livable wage and give them better healthcare, the Hollywood Reporter published an inflammatory op-ed by a former label exec.

A former Fox 2000 exec, he grasps the ways conglomeratization has made studios risk-averse in recent years.

Exec producer Luc admits the game is not for everyone but has so far had a "great reaction" from fans who've clicked with it.

Touring will continue to be important, adds the exec, who says he could also see a future in film and television for Crockett and his wife, musician and stylist Taylor Grace, whom the singer married last fall at Nelson’s Luck Ranch near Austin.

Luckily, I got my exec over there on the phone.