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He hammered on culture war issues of immigration, nationalism and family values.

He's a conservative Catholic that prioritises traditional family values.

Among these voters that swept him into the presidency in 1980, Reagan was a savior, wresting the country away from the unchecked permissiveness and aggressive secularism of the prior two decades into a new era of “family values” that encompassed adherence to the straight and narrow, of which biblical scripture was the key text.

The most obvious challenge is that the Democrats will be accused of being “anti-family” and against “family values” and that they must hate children.

Conservatives can’t reconcile their claim to cherish traditional communal and family values with their knee-jerk obeisance to conglomerate marketing and private-equity financing.