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Swift, meanwhile, was an earnest country-pop wunderkind building her fan base one MySpace comment at a time — and even then happened to be a genius at understanding the psychology of fandom and the online habits of her followers.

“I came away with an appreciation of just how early in her career she laid the blueprint of how she would develop her fan base,” Princiotti says.

“But I do think that the legacy of Taylor Swift is going to start with the communities of people that she brought together within her fan base — and how powerful and sometimes scary and how mobilized that fan community has become, and how she built it to be that way.”

The Mexican soccer federation generates about a third of its annual income in the U.S. through matchday income, TV rights and sponsorship deals driven by the large Mexican and Mexican-American fan base in the country.

The Dodgers boast that more than 40% of their fan base is Latino, but they can’t even be bothered to offer the shaken community any words of comfort.