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Viral moments on social media helped drive fandom for the film.

She’s not the only writer who is applying her love of storytelling and world-building to fragrance fandom.

What has that part of it been like, encountering the fandom and everything around it?

Both bands got there after years building devoted, insular fandoms, while also serving as entry points into the genre for newcomers.

Is it an extension of fandom, with public figures amassing cults of their own?